Bonfire Night – Retailing Best Practice

Key Facts

  • Understand the best examples of category execution for Bonfire Night.
  • 4 reports, spanning 2017 to 2020 giving a great overview of Bonfire Night.
  • Each report features examples of signage, promotions and category execution from the major stores.
  • Drive sales with our reports, we capture all the examples for each event and enable you to look at execution from several years too.
  • Leading retailers from the United Kingdom are all featured, giving a great overview of the event.


This retailing best practice document focuses on Bonfire Night , also called Guy Fawkes Night or Plot Night. It is a major event celebrated primarily, in the United Kingdom.

Across the UK, celebrations are generally celebrated with large Bonfires being lit in front of a crowd, with a focus on Fireworks, either at an organised display or within smaller gatherings. Traditionally; Jacket Potatoes, Hot Dogs, Burgers and Chilli are eaten at these gatherings.

For retailers, Bonfire Night remains an event that's reasonably important, however, the execution in retail is variable. There are several iterations of the offer that we have seen, with a focus on ambient goods and a limited focus in Fresh Foods. 

Our 4 separate reports span the years 2017 to 2020, inclusive, showcasing the best examples of execution from the around the stores and categories for Bonfire Night. Whilst Bonfire Night is not a core event in the retail calendar, given the proximity of Halloween and then Christmas. It does command a presence in the congested period post Halloween and before peak Christmas.

Our reports contain all the best practice, imagery and guidance you will need to understand how Bonfire Night was executed, highlighting who does what well and where the opportunities lie ahead of the next event. 

Take action and purchase this package of reports, today. Your download will begin immediately. If you delete, or misplace the files. No problem, you can simply log back in and re-download your purchased reports at any time.

Don't waste time trying to collate pictures from various colleagues of seasonal activity, or trying to find the time to visit stores yourself. Trust Grocery Insight to provide everything you need to improve your offer whilst saving some time along the way.

Our reports are in depth and offer great coverage, but we can’t feature absolutely every image. Our full image collection for this seasonal event, alongside 60 others is available to download, today. 

Complete with full sub categorisation of seasonal imagery, making it easy to find the Advent Calendars from Christmas and seeing all of the Pumpkins at Halloween. Plus we have over 12,000 pictures of shippers! 

Grocery Insight is the obvious choice when it comes to improving your sales whilst providing the added bonus of saving time too. 

Get in touch to discuss how you can access our portal and turbo charge your sales growth.

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  • 4 separate reports, covering Bonfire Night activity across the store.
  • Review the development in the offer each year, category by category, from each retailer.
  • Look at sales driving ideas, signage, promotions and best practice examples from both Fresh and Ambient categories.
  • Key highlights for each event are highlighted, summarising the key takeaways from each event.
  • We only use high quality imagery featured to illustrate our examples.

Your integrity and honesty was deeply appreciated by me and the entire Tesco team.

Dave Lewis, former CEO of Tesco

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