Hogmanay – Retailing Best Practice
- Understand the best examples of category execution for Hogmanay
- 3 reports, spanning 2017, 2019 and 2020, giving a great overview of Hogmanay.
- Each report features examples of signage, promotions and category execution from the major stores in Scotland
- Drive sales with our reports, we capture all the examples for each event and enable you to look at execution from several years too.
- Leading retailers from Scotland are all featured, enabling you to learn from the best.
This retailing best practice document focuses on Hogmanay, the Scottish New Year, the name is thought to derive from the French language, meaning "Gala Day". It is a major event in Scotland and encompasses their new year celebrations. Auld Lang Syne is traditionally to celebrate the turning of the year, a poem/song written by Scotland's bard, Rabbie Burns.
In Scotland, celebrations are extensive, with this event the equivalent of the New Year's celebration. With a focus on Haggis, Steak Pies and Malt Whisky that are suitable for Hogmanay and similar to what we see for Burns Night, later in January.
For retailers in Scotland; Hogmanay remains vital as an event and there are several iterations of the offer that we have seen, focusing on local tastes alongside a core offer for the New Year's celebrations.
Our 3 separate reports cover the event in 2017, 2019 and 2020 as the year turns to 2021 also. Our report showcases the best examples of execution from the around the stores and categories for Hogmanay across Scotland.
Our reports contain all the best practice, imagery and guidance you will need to understand how Hogmanay was executed, we highlight which retailer does the event well and where the opportunities may lie ahead of the next event.
If you take action and purchase this package of reports; your download will begin immediately. If you delete, or misplace our reports, no problem! You can simply log back in and re-download your purchased reports at any time.
Don't waste time trying to collate pictures from various colleagues of seasonal activity, or trying to find the time to visit stores yourself. Trust Grocery Insight to provide everything you need to improve your offer whilst saving some time along the way.
Our reports are in depth and offer great coverage, but we can’t cover absolutely everything here. Our full image collection for this seasonal event, alongside 60 others is available to download, today with over 250,000 images available to review.
Complete with full sub categorisation of seasonal imagery, making it easy to find the Advent Calendars at Christmas alongside seeing all of the Pumpkins from Halloween. Plus we have over 12,000 pictures of shippers!
Grocery Insight is the obvious choice when it comes to improving your sales whilst providing the added bonus of saving time too.
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- 3 separate reports, covering the event activity across the store.
- Review development in the offer each year, category by category, from each retailer.
- Look at sales driving ideas, signage, promotions and best practice examples from across fresh, ambient and non-food categories.
- Key highlights for each event are highlighted, summarising the key takeaways from each event.
- We only use high quality imagery featured to illustrate our examples.
I have known of Steve and his work for a number of years and I found his observations to be of great benefit when driving change, wanting evidence-based perspective to drive improvements and remind our internal teams of the 'reality' that customers can face in store.
Since moving to the US, I have maintained an interest in Steve's observations and his way of working translated seamlessly to visiting stores in the US and providing his expertise on best practice and guidance for senior executives.
Mark Ibbotson - Asda COO, Walmart EVP Central Ops and Realty (2013-2020)
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