Chinese New Year – Retailing Best Practice

Key Facts

  • Understand the best examples of category execution for Chinese New Year.
  • 6 reports, one for each year from 2016 to 2021.
  • Each report features examples of signage, promotions and category execution from the major stores in the U.K.
  • Drive sales with our reports, we capture all the examples for each event and enable you to look at execution from several years too.
  • Leading retailers from the UK are all featured, learn from the best.


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This retailing best practice document focuses on Chinese New Year, also called the Lunar New Year, or Spring Festival. It is a major event across the world, despite COVID19 impacting recent celebrations in China and indeed, across the world.

In the UK, celebrations are generally relatively muted in comparison, with a focus on ready meals, ambient cooking and a range of non-food products that are suitable for cooking and dining.

For retailers, Chinese New Year remains reasonably important and there are several iterations of the offer that we have seen, with gradual progress each year.

Our 6 separate reports span the years 2016 to 2021, inclusive, showcasing the best examples of execution from the around the stores and associated categories for Chinese New Year.

Whilst Chinese New Year is not a core event in our retail calendar, it does command a presence in a congested January/February period.

Our reports contain all the best practice, imagery and guidance you will need to understand how Chinese New Year is executed, who does what well and where the opportunities lie ahead of the next event.

When you take action and purchase this package of reports, your download will begin immediately. If you delete, or misplace the files. No problem, you can simply log back in and re-download your purchased reports at any time.

Don't waste time trying to collate pictures from various colleagues of seasonal activity, or trying to find the time to visit stores yourself. Trust Grocery Insight to provide everything you need to improve your offer whilst saving some time along the way.

Our reports are immersive and offer great insight and coverage, but we can’t cover everything. Our entire imagery archive for this alongside 60 other seasonal events is available to access and download, today.

Our portal comes complete with full sub categorisation of seasonal imagery, spanning 2015 to the present day. Making it easy to find Advent Calendars at Christmas to seeing all of the Pumpkins at Halloween. Organised by retailer too. Plus we have over 12,000 pictures of shippers! 

Grocery Insight is the obvious choice when it comes to improving your sales whilst providing the added bonus of saving you time. Get in touch to discuss how you can access our portal and turbo charge your sales growth.

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  • 6 separate reports, spanning Chinese New Year in stores, each year, from 2016 to 2021.
  • Review development in the offer each year, from each retailer and understand how best to execute this event.
  • Look at sales driving ideas, promotions and best practice examples from across fresh and ambient categories.
  • Event activity is summarised in each report to highlight the key points.
  • High quality imagery featured to illustrate our examples.

Your integrity and honesty was deeply appreciated by me and the entire Tesco team.

Dave Lewis, former CEO of Tesco

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Bespoke Reports

Whilst we have a wealth of reports from our store visits and seasonal event overviews, there's always more to say, and infinite ways to combine imagery. Perhaps you want to showcase a particular category, from a specific year, or a specific tier of products plus anything from a particular country... the number of combinations is endless.

We understand that requests come in all shapes and sizes. We think of our images as the raw material, and, once given a request or brief, we're able to use our imagery, combined with our insight, to craft something that will not only satisfy your immediate requirements, but will be something that you can treasure for many years to come (or at least until you get another request from a client or a stakeholder.)

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