Burns Night – Retailing Best Practice

Key Facts

  • Understand the best examples of category execution for Burns Night
  • 6 reports, one for each year from 2016 to 2021.
  • Each report features examples of signage, promotions and category execution from the major stores in Scotland
  • Drive sales with our reports, we capture all the examples for each event and enable you to look at execution from several years too.
  • Leading retailers from the UK are all featured, enabling you to learn from the best.


Drive your sales in Scotland

Hogmanay - Retailing Best Practice

This retailing best practice document focuses on Burns Night, an event celebrating the life and works of Rabbie Burns, the national poet of Scotland, the event occurs on or around the 25th January, each year.

In Scotland, celebrations are linked to hosting parties and small events, having a 'Burns Supper', with a focus on Scottish products notably, Haggis,  alongside other Scottish products that are featured heavily for the event.

For retailers, Burns Night remains an important event for Scottish stores and there are strong elements within the offer that we have seen, with solid progression noted each year.

Our 6 separate reports span the years 2016 to 2021 inclusive, showcasing the best examples of execution from the around the Scottish stores and within the relevant categories for Burns Night.

Burns Night is a core event in the Scottish retail calendar and it justifiably does command a presence in store towards the end of January, when the only real event competition comes from Healthy Eating alongside Pancake Day and Chinese New Year.

Our reports contain all the best practice, imagery and guidance you will need to understand how Burns Night was executed, highlighting who does what well and where the opportunities lie ahead of the next event. 

If you take action and purchase this package of reports, your download will begin immediately. If you delete, or misplace the files. No problem, you can simply log back in and re-download your purchased reports at any time.

Don't waste time trying to collate pictures from various colleagues of seasonal activity, or trying to find the time to visit stores yourself. Trust Grocery Insight to provide everything you need to improve your offer whilst saving some time along the way.

Our reports are in depth and offer great coverage, but we can’t cover everything. Our full image collection for Burns Night, alongside 60 others is available to download, today. 

Complete with full sub categorisation of seasonal imagery, making it easy to find the Advent Calendars at Christmas and seeing all of the Pumpkins from Halloween. Plus we have over 12,000 pictures of shippers! 

Grocery Insight is the obvious choice when it comes to improving your sales whilst providing the added bonus of saving time too. 

Alongside these reports, get in touch to discuss how you can access our portal and turbo charge your sales growth.

Number of pages: 286

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  • 6 separate reports, covering the event activity across the store.
  • Review development in the offer each year, category by category, from each retailer.
  • Look at sales driving ideas, signage, promotions and best practice examples from across fresh, ambient and non-food categories.
  • Key highlights for each event are highlighted, summarising the key takeaways from each event.
  • We only use high quality imagery featured to illustrate our examples.

I have known of Steve and his work for a number of years and I found his observations to be of great benefit when driving change, wanting evidence-based perspective to drive improvements and remind our internal teams of the 'reality' that customers can face in store.

Since moving to the US, I have maintained an interest in Steve's observations and his way of working translated seamlessly to visiting stores in the US and providing his expertise on best practice and guidance for senior executives.

Mark Ibbotson - Asda COO, Walmart EVP Central Ops and Realty (2013-2020)

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